Growth strategy for DTC brands ready to scale profitably.

Paid media, measurement, creative strategy, and forecasting — aligned into a smarter growth system.

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The real problem

Most brands don't have a scaling problem. They have a systems problem.

Paid media can't scale efficiently when creative, measurement, forecasting, and customer acquisition strategy are disconnected. CosMar helps DTC brands build a clearer path to profitable growth by aligning the full acquisition system — not just the ads.

What I help with

Paid Media Strategy

Scaling acquisition across Meta and digital channels with a focus on efficiency, customer acquisition, and long-term growth.

Measurement & Attribution

Clear measurement frameworks across GA4, Triple Whale, and platform reporting to support smarter decisions.

Forecasting & Budget Planning

Growth models that connect spend, CAC, contribution margin, and revenue expectations.

Creative Growth Strategy

Aligning creative testing, messaging, landing pages, and offer strategy with business goals and customer behavior.

How we work together

Two ways to partner

Growth Audit

Strategic diagnostic · One-time engagement

A strategic diagnostic for brands looking to improve efficiency, clarity, and scalability. The starting point for most partnerships.

Paid media audit
Measurement review
Funnel analysis
Creative insights
Budget recommendations
Growth roadmap

Learn more

Fractional Growth Partner

Ongoing partnership · Rev share or retainer + rev share

Ongoing strategic partnership for founder-led brands investing seriously in growth. I embed as your growth function — not a vendor.

Growth strategy oversight
Paid media direction
KPI reviews
Creative planning
Forecasting support
Executive-level advisory

Learn more

Hi, I'm Veronica

I turn paid media into profitable, sustainable growth.

After 10 years in performance marketing and acquisition strategy — scaling DTC brands inside agencies across Meta, TikTok, and Pinterest — I realized most brands don't need more tactics. They need better growth systems.

I partner with DTC brands to connect paid media, creative strategy, measurement, and forecasting into a more profitable and scalable business. With skin in the game.

Work with me →

Ready to scale more strategically?

Book a strategy call to see how we can work together.

Book a growth audit

Apply to work together

Let's see if we're a fit

I take on a limited number of partners at a time. Tell me about your brand and I'll be in touch within 48 hours.